A Bold New Era
for Tennis


As part of their effort to promote the new
Net Generation, the USTA wanted to amplify their fresh new brand and bring it to life across multiple sales channels. This included a higher-end promotional brochure geared towards coaches
and community leaders, as well as dynamic presentations highlighting the new modern and digital-friendly curriculum.

The brochure leads with an energetic tri-fold cover and leverages bold new brand imagery.



Graphic design
Art direction